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Loyal Black’s Barbecue Fans,

This evening, a new episode of the Travel Channel show Food Wars will begin airing. The focus of tonight’s episode will be Lockhart barbecue, but one of the strongest competitors in Lockhart (that’s us!) will notably be missing from tonight’s show. When we first learned about the show taping earlier this year, we were bummed to find out that it would be focusing specifically on the family rivalry between Kreuz and Smitty’s. We had lots of crazy ideas float around our team, including showing up at the Courthouse Square the day of the final competition to enter as a surprise third contestant. In the end we opted not to go that route, so you won’t see us featured on this evening’s show.

Starting this past weekend, we began to receive e-mails and speak to people at the restaurant who wanted to know why one of the best barbecue’s in Texas wouldn’t be represented. “I’ll be watching,” one fan told us. “My wife and I, my sister, and my dad will all be in front of the tube to watch the competition suffer,” writes another. In the end, any competition that spotlights the delicious meat being served here in Lockhart every day is a win for all of us in our community.

For those of you visiting our site for the first time today, along with those of you who have been away from Lockhart for too long (more than a day or two), we do want to extend a discount to you for any orders placed through our Online Store. Use coupon code FOODWARS anytime through the end of the year to receive 10% off your online order. You’re only a couple of days away from tasting some of the best barbecue Texas has to offer.

Do you want to voice your support for the Travel Channel including us in their next visit to Lockhart? Simply leave a comment in response to this blog post. We’ll compile them and pass them along to the producers at the Travel Channel. Maybe we’ll even get an opportunity to battle the winner of tonight’s Food Wars in the ultimate showdown of Lockhart barbecue. :-)

Thanks as always for your support,

Kent Black
Third Generation Pit Master and Son of the Owners

South by Southwest gives visitors from around the world an opportunity to visit Central Texas and experience amazing music, film, and interactive content. Each year during the event, we have a large number of visitors who also come to see us in Lockhart (the Barbecue Capital of Texas) to try some of our delicious Texas barbecue. This year, in celebration of SXSW 2010, we are offering all visitors between now and Sunday, March 21st who mention SXSW to our cashiers a 10% discount on their entire meal. Whether this is your first trip to Lockhart or we’re part of your annual visit to SXSW, we look forward to seeing you at Black’s this week!

Need directions? Click the Map/Directions link in the menu at the top of the page.

Through March 10th, we are sponsoring a competition with our friends over at the Man Up Texas BBQ blog. By answering questions about our history, you’ll be entered into a drawing for three awesome gifts. Read more details about the competition, along with how to submit your entry, on their blog.

Special thanks to Drew and his team for making this giveaway possible!

Welcome to the brand new Black’s Barbecue Blog. We’re excited that you are here! If you think back over our almost 80 year history, things have come a long way in terms of how we communicate with our customers. Edgar Black, Sr. would have never envisioned us communicating with our users via a blog, Facebook, or Twitter. Our top mission is to continue serving delicious Texas barbecue to all of our visitors, whether they visit our restaurant in Lockhart or have barbecue shipped to them from our Online Store. The 21st century has brought us exciting new ways to interact with our customers and fans worldwide!

Over the coming weeks, we have lots of exciting things planned, including:

• Recipes from Norma Jean’s Kitchen
• Stories on upcoming events and competitions that we’ll be participating in
• Special offers, just for blog readers
• Testimonials from both our restaurant and online customers
• … and more!

Our blog is not a replacement for our Take Me Back to Black’s Club newsletter, so if you haven’t already subscribed to that be sure to do so now. We’ll continue sharing our monthly letter from our Pitmaster (Kent Black), special newsletter-only promotions, and more.

Is there something specific that you’d like to see us include on our blog? If so, leave a note in the Comments section below. We look forward to your feedback and appreciate the opportunity to serve you!